How the World's #1 VPN App Reached 1 Billion Downloads – Tanuj Chatterjee, Super Unlimited

“we basically looked at the app, started looking at the reviews right away, started looking at our competitor's reviews right away to see what's missing in our app, not in terms of feature functionality, but, "What are people complaining about?" And we started fixing those things”

“You just come in, no login, no very, very heavy paywalls that are hard to get around. You just start click on connect and start using it”

“We basically ask for ratings after we've delivered value to the user”

“we have tried modernizing screenshots. And I have to say, 80% of the time when we do AB tests, they lose”

“we started with programmatic content. So we worked with this company called Daydream”

“There's a reason we have the word unlimited in our name, where if you want to come and you can't pay, that's fine. You probably just will have to watch an ad or two, and then you can use it unlimited”

“For the first download, if you just install it, we don't show an ad right away, right?”

“Turkey banned Instagram for 11 days, and we got 15 million downloads in 4 days”

“The extra value that we can provide with a paid product is, of course, no ads, top tier customer support, but also a lot more locations and access to higher 10G servers and whatnot”

“we have so many users, just show an ad, and let's see how it goes." And unless people are traveling, there's no intent. Why would you buy an eSIM right now?”

“Well, Apple and Google, it's for search ads”

“The head of support reports to our head of product”

“Our QA guy actually walked with his phone inside an elevator, down, he had a debug build so you could see all the logs at that time, and he did the whole thing a few times”

“we also broke down the ratings by different countries, for example. "Okay, this country, the ratings are quite a bit lower than US, let's say. Why is that?" So understanding and digging into the details helped us a lot”

“Do we have this algorithm what we think is right for these five countries? Let's just launch it." So, we used feature flags and we used it just for those five countries”

“Our control plane is in the standard well-known cloud infrastructures. Our data plane is not because we lose our shirts because the bandwidth costs-”

“one of our biggest channels for growth, even to send them to make them start using Windows, is through our big mobile user base”

“RevenueCat's had a free experience and we designed it to be supportable from the beginning. All of our cost scaling is such that if somebody's not paying, if an end user's not paying, it doesn't really cost us much to support”