Super Unlimited · B2C · free VPN app
Show an ad for your new eSIM app to all existing VPN users
Didn't work: no travel intent; now planning timed promos before summer
Failedupsell-expansion
What they did
Launched an eSIM app and simply showed an in-app ad for it to the large VPN user base. Next: target only likely travelers with eSIM-compatible phones, and run promotions before summer travel rather than bombarding everyone.
What happened
Without travel intent people didn't buy; team is moving to deliberate targeting and seasonal timing.
- Effort
- Early test of in-app ads to existing users
In their words
Sub Club by RevenueCat · How the World's #1 VPN App Reached 1 Billion Downloads – Tanuj Chatterjee, Super Unlimited“we have so many users, just show an ad, and let's see how it goes." And unless people are traveling, there's no intent. Why would you buy an eSIM right now?”
“Come summer or before summer, can we offer some promotions at the right time? Not every phone is eSIM compatible either”
Related topics
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