Super Unlimited · B2C · free VPN app
Hire an SEO agency that knows your field to publish programmatic pages
~1,600 app downloads a month; poor conversion; some AI-search traffic, not top 5
Mixedseocontent
What they did
Company had only a one-page site. In 2025, to prepare for the Windows launch, started programmatic content with Daydream, whose founder Tanuj knew and who had worked in VPN before. In-house content and SEO people continue it, but SEO is deliberately not a top channel because AI answers take search real estate.
What happened
Results started showing, but conversion 'not that great'; host cites ~1,600 app downloads/month from a case study; web/LLM traffic appears in Google Analytics but outside the top five channels.
- Stage
- 2025, new desktop product
- Effort
- About a year of work with an agency plus in-house content/SEO staff
In their words
Sub Club by RevenueCat · How the World's #1 VPN App Reached 1 Billion Downloads – Tanuj Chatterjee, Super Unlimited“we started with programmatic content. So we worked with this company called Daydream”
“we started seeing results there, but the conversion was still not that great. So it's still a work in progress for us”
“There are downloads coming in from there. It's not in the top five channels, but it is coming”
Related topics
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More from this episode
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- Super Unlimited: Ask for a rating only after the app has done its job2M+ high ratings on the App Store; no before/after given
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- Super Unlimited: Compare your ratings country by country and dig into the low onesGuest says it helped a lot; no numbers
- Super Unlimited: Launch a new feature in 5 countries behind a switch, then expand
- Super Unlimited: Start on the cloud, then move heavy traffic to your own rented serversMakes a free tier affordable; cloud still absorbs surges
- Super Unlimited: Launch a Windows version and promote it to your mobile usersNamed biggest win of the year; people buy on the website directly, no numbers
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