GTM Sauce

Super Unlimited · B2C · free VPN app

Have the head of support report to the head of product

Guest says product hears about problems right away; no numbers

Workedteam-processcustomer-support

What they did

Head of support reports to head of product. Recurring questions and complaints become UX, communication, education, onboarding or service-quality fixes; regional ticket spikes (e.g. many service-quality tickets from Uganda) reach product immediately instead of via a monthly KPI review.

What happened

Faster feedback loop from support to product/engineering (claim).
“The head of support reports to our head of product”
Tanuj Chatterjee
“"I'm in Uganda and I'm starting to see a lot of service quality tickets." Product should know first right away”
Tanuj Chatterjee

Related topics

Get tactics like this every Monday

New tactics from the week's founder interviews, each linked to where it was said.

More from this episode