Starter Story · 2026-10-18
This app is making $2,000 PER DAY
Rasty Turek, ex-Google engineer who sold the copyright startup Pex last year, built Vaultaire, an on-device encrypted photo and file vault for iPhone, in about 3 weeks with coding agents. It made $66 in month one and $41K in a single month six months later, now $2-3K a day and 60,000 downloads, with no ads or creators. Growth is web SEO guides for App Store keywords that old incumbents ignore, published one a day by Claude via his GUM tool, with in-article CTAs converting ~10%. Lifetime plans are ~60% of sales and 80%+ of revenue.
Play the episode5 tactics
Numbers mentioned
| Who | Metric | Value | Context | When |
|---|---|---|---|---|
| Vaultaire | revenue | USD 2,000–3,000/day approximate | 1:14 | |
| Vaultaire | revenue | USD 2,000/day approximate | Daily revenue on the App Store analytics dashboard shown on screen; slowly increasing. Also the title figure. | 3:56 |
| Vaultaire | revenue | USD 41K/month | Best single month, about 6 months after launch; host intro and episode description figure | 0:07 |
| Vaultaire | revenue | USD 66/month | First month after launch | 1:14 |
| Vaultaire | downloads | 60K approximate | 2:12 | |
| Vaultaire | share | 60% approximate | Share of purchases that are the lifetime plan | 2:12 |
| Vaultaire | share | 80% estimate | Share of revenue from lifetime purchases (more than 80%); keeps MRR low | 2:12 |
| Vaultaire | conversion rate | 5.47% | Download -> paid on Day 1 (App Store analytics); the rate keeps rising up to Day 35-60, unlike apps that convert immediately | 3:56 |
| Vaultaire | price | USD 1.99/week | Weekly plan | 3:56 |
| Vaultaire | price | USD 19.99/year | Annual plan | 3:56 |
| Vaultaire | price | USD 39.99/one-time | Lifetime plan | 3:56 |
| Vaultaire | conversion rate | 10% approximate | Web visitor -> app (store visit/download) from the SEO guides | 7:22 |
| Vaultaire | activity volume | 1/day approximate | SEO guides published per day | 8:49 |
| Vaultaire | time to milestone | 3–4 days approximate | Time for Google to register a newly published guide | 8:24 |
| Vaultaire | time to milestone | 3 weeks approximate | Time to build the first version with coding agents | 0:00 |