Vaultaire · B2C · encrypted photo and file vault
Rank on Google for the App Store keywords that big old apps ignore
Web is now most traffic and drives growth to $2-3K a day; no ads
Workedseocontentweb-to-app
What they did
The category's apps are 15+ years old with millions of downloads, so Apple ranks them first and a new app has no chance in App Store search, but they neglect the web. He set out to rank on the web for every keyword that points to the same thing as the App Store searches: first a basic marketing site outlining all features, then a series of how-to guides such as 'how do I store my photos on iPhone'. All code and copy are written by coding agents. Authority built over time, bringing traffic that converts to downloads. No paid ads and no paid creators.
What happened
The web became the majority of traffic and converts around 10% to the app; the app grew from $66 in month one to about $2-3K a day and 60,000 downloads.
- Stage
- early
“Most of the apps in this area are 15 years or older. They have millions of users, well, a lot of downloads, so Apple prioritizes them, and like, I have zero chance to get there, but they completely ignore web because, you know, they don't have to.”
“And so my approach was like, what if I try to pull in every keyword that is out there that essentially points to the same thing as in App Store, but on the web?”
“And so, my first foray into this was like a basic marketing site with just outlines of all of the features, and then building series of guides that was like, how do I store my photos on iPhones?”
“Over time, this is like gaining a lot of authority, and with that comes a lot of traffic.”
Related topics
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More from this episode
- Vaultaire: Have an AI agent publish one guide a day for keywords you show for but don't get clicks onTraffic grows in step with new guides; one quality post a day, not bulk
- Vaultaire: Link to each new article from your pages that already get trafficFounder says Google then prioritizes the new guides; traffic rises with them
- Vaultaire: Put the app download button where most readers stop readingAbout 10% of web visitors go on to the app
- Vaultaire: Keep the app free and sell advanced features, with a lifetime plan at twice the annual priceLifetime is ~60% of purchases and 80%+ of revenue; conversion keeps rising past Day 35