GTM Sauce

Vaultaire · B2C · encrypted photo and file vault

Put the app download button where most readers stop reading

About 10% of web visitors go on to the app

Workedweb-to-applanding-page

What they did

Once traffic came, he focused on conversion: he tells the coding agents to structure each article's CTA so that wherever readers commonly drop off in the article, they can go straight to the app.

What happened

Around 10% of web traffic converts to the app; the web is the majority of traffic.
Stage
growth
7:22
“And then, I focus on the conversion. So, like I tell the coding agents, like make sure that the CTA is structured that, that essentially as the person is somewhere in the article, wherever people are like commonly ending, I want them to be able to go to the app.”
Rasty Turek
“And so, I have around 10% conversion from the web, and the web is the majority of traffic at this point.”
Rasty Turek

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