How Capacity grows

Affiliate program on all three apps, especially StoryShort. Affiliates make YouTube videos and write articles about the product, which brings customers at a fixed cost per customer and SEO results, and people share more when they earn a commission. Commission terms not stated.

Every product starts with ads on Google or Meta depending on the product (sometimes one works better, sometimes the other), as the fastest way to validate and test the market. Launch as soon as possible with the minimal product, skipping boring SaaS parts like password reset and settings pages; finish the product once customers arrive daily.

As soon as ads show traction, moves to SEO. Uses Ahrefs for SEO analysis and AI article tools that write and auto-post articles to the blog: first SEOpital, now Outrank.so. Also values SEO traffic if he ever sells a tool.