Starter Story · 2026-06-10

I Built A $1M SaaS In A Hidden Niche

Zac and partner Brendan built Hiro Analytics, a reporting and analytics tool for email/SMS marketing agencies (Klaviyo, Postscript, Attentive, Omnisend). Launched October 2024, it passed $1M ARR in ~19 months (~$96.2K MRR on screen, adding ~$10K MRR a month, very low churn). The core idea: sell to agencies instead of brands, so one sale brings in 10-30 brands and many seats; agencies are easy to find through platform partner directories. Pricing is a monthly fee by client count plus seats, with a 30-day free trial.

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6 tactics

Hiro Analytics · B2B · reporting software for email agencies

Sell your tool to agencies, not brands, so one sale covers 10-30 brands

$1M+ ARR in 19 months, adding ~$10K MRR a month with very low churn

“With agencies, each of the agencies have 10, 20, 30 brands as customers. And so, in effect, I'm getting 30 brands onto the platform by going through one agency.”

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Starter Story · 2026-06-10

Hiro Analytics · B2B · reporting software for email agencies

Find customers in Shopify's and Klaviyo's agency partner directories

Founder says agencies are easy to find this way; no numbers

“You can go to the Shopify agency partner page directory, the Klaviyo partner page directory, and they basically give you a forced rank list of agencies by like size and influence.”

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Starter Story · 2026-06-10

Hiro Analytics · B2B · reporting software for email agencies

Charge agencies by how many clients they manage, after a 30-day free trial

About $500/month at 10 clients, $600 at 20, a few thousand at 200

“We do a 30-day free trial for every agency that comes on, and so we set the monthly fee kind of based on their client count.”

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Starter Story · 2026-06-10

Hiro Analytics · B2B · reporting software for email agencies

Build the tool you needed while running your own 30-client agency

Knew the platforms and buyers; sold into the same agencies they used to be

“We had around 30 clients, so we're kind of like our ICP for this app, and Brendan was so fed up with a lot of kind of the friction points that all of these agencies experience that he's like, "I'm just going to figure out how to build something."”

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Starter Story · 2026-06-10

Hiro Analytics · B2B · reporting software for email agencies

Pitch agency owners on taking more clients without hiring, and on time saved

Founder says it gets agency owners to take the demo seriously; no numbers

“Every agency owner is trying to take on more clients without hiring more people. And the second most impactful thing is how much time can you save the agency.”

Workedoutbound-salespositioning-niche

Starter Story · 2026-06-10

Hiro Analytics · B2B · reporting software for email agencies

Connect to Klaviyo's rivals too, so the platform can't easily copy you

Founder says Klaviyo is unlikely to show data from rival tools; no numbers

“if you're an agency with 30 clients, you might have 20 clients using Klaviyo, but you might have another 10 using Postscript or Attentive or Omnisend, and so even if Klaviyo were to build a version, it's extremely unlikely they'd show the data from those other platforms”

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Starter Story · 2026-06-10

Numbers mentioned

Subject	Metric	Value	Quote
Hiro Analytics	arr 'over a million in ARR'	USD 1M/year approximate	“we've gone from zero to over a million in ARR”
Hiro Analytics	time to milestone Launch to $1M ARR	19 months approximate	“We launched it about 19 months ago. Gone from zero to over a million in ARR over those 19 months.”
Hiro Analytics	mrr Read from Stripe dashboard, last four weeks	USD 96.2K/month	“And this is Stripe for the last four weeks. We're at about 96.2K in MRR.”
Hiro Analytics	mrr Host's rounded restatement	USD 90K/month approximate	“how do you get to the place where you've built a SaaS that got to 90K MRR in just over a year?”
Hiro Analytics	mrr Net new MRR added per month ('close to 10K')	+USD 10K/month approximate	“We're currently pacing at adding close to 10K in MRR every month.”
Hiro Analytics	churn	extremely low; host calls it the best churn rate he's seen on the show approximate	“And then you can see churn is like extremely low as well.”
Hiro Analytics	price Agency with 10 clients	USD 500per customer /month approximate	“let's say you're an agency with 10 clients, you kind of pay 500, 20 clients, 600, etc, etc.”
Hiro Analytics	price Agency with 20 clients	USD 600per customer /month approximate	“let's say you're an agency with 10 clients, you kind of pay 500, 20 clients, 600, etc, etc.”
Hiro Analytics	price Large agencies with ~200 clients; bespoke pricing	a couple thousand dollars a month approximate	“larger agencies, it's a little bit more bespoke, cuz some of them have 200 clients and they might pay a couple thousand dollars a month.”
Hiro Analytics	price Per-seat fee for agency strategists and their clients	USD 10per seat /month approximate	“imagine the agency has 10 strategists, they're paying $10 a month for each of those seats.”
Zac and Brendan's email marketing agency	customers Clients of the founders' prior email marketing agency	30 clients approximate	“We had around 30 clients, so we're kind of like our ICP for this app”
Hiro Analytics	share Share of launched features relevant to every user, because all agency customers run the same platforms	99% estimate	“99% of the features we launch is relevant to every single user every time.”