Hiro Analytics · B2B · reporting software for email agencies
Pitch agency owners on taking more clients without hiring, and on time saved
Founder says it gets agency owners to take the demo seriously; no numbers
Workedoutbound-salespositioning-niche
What they did
When selling, lead with the two things every agency owner cares about: growing the client roster without adding headcount, and how much manual time the tool saves (e.g. building reports for 20 clients by hand). Hitting those points shows you understand their problem and earns a look at the product.
What happened
Guest says this is how you get an agency owner to take you seriously
“Every agency owner is trying to take on more clients without hiring more people. And the second most impactful thing is how much time can you save the agency.”
Related topics
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More from this episode
- Hiro Analytics: Sell your tool to agencies, not brands, so one sale covers 10-30 brands$1M+ ARR in 19 months, adding ~$10K MRR a month with very low churn
- Hiro Analytics: Find customers in Shopify's and Klaviyo's agency partner directoriesFounder says agencies are easy to find this way; no numbers
- Hiro Analytics: Charge agencies by how many clients they manage, after a 30-day free trialAbout $500/month at 10 clients, $600 at 20, a few thousand at 200
- Hiro Analytics: Build the tool you needed while running your own 30-client agencyKnew the platforms and buyers; sold into the same agencies they used to be
- Hiro Analytics: Connect to Klaviyo's rivals too, so the platform can't easily copy youFounder says Klaviyo is unlikely to show data from rival tools; no numbers