Hiro Analytics · B2B · reporting software for email agencies
Build the tool you needed while running your own 30-client agency
Knew the platforms and buyers; sold into the same agencies they used to be
Workedvalidationpositioning-niche
What they did
The founders ran an email marketing agency for ~6 years with ~30 clients, exactly Hiro's ideal customer. Brendan got fed up with the reporting friction all such agencies face and built the tool. They left the agency once Hiro had momentum. Zac advises looking for an agency layer in whatever industry you already work in.
What happened
Founders knew the platforms, players and what mattered; Hiro reached $1M+ ARR
“We had around 30 clients, so we're kind of like our ICP for this app, and Brendan was so fed up with a lot of kind of the friction points that all of these agencies experience that he's like, "I'm just going to figure out how to build something."”
“We had specific experience in this industry, so we knew the platforms, we knew the players, we knew what mattered”
Related topics
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More from this episode
- Hiro Analytics: Sell your tool to agencies, not brands, so one sale covers 10-30 brands$1M+ ARR in 19 months, adding ~$10K MRR a month with very low churn
- Hiro Analytics: Find customers in Shopify's and Klaviyo's agency partner directoriesFounder says agencies are easy to find this way; no numbers
- Hiro Analytics: Charge agencies by how many clients they manage, after a 30-day free trialAbout $500/month at 10 clients, $600 at 20, a few thousand at 200
- Hiro Analytics: Pitch agency owners on taking more clients without hiring, and on time savedFounder says it gets agency owners to take the demo seriously; no numbers
- Hiro Analytics: Connect to Klaviyo's rivals too, so the platform can't easily copy youFounder says Klaviyo is unlikely to show data from rival tools; no numbers