GTM Sauce

Starter Story · 2026-02-25

I Built a Niche App to $9K MRR

Jonathan Fishner co-founded ChartDB, an open-source database diagram tool for developers, after an AI database client stalled because developers wouldn't hand over credentials or install software. ChartDB needs no signup, access or install: run one query, paste the JSON, see the schema. A Show HN after 3 weeks of building hit the front page and brought thousands of engineers in a day. 16 months later it has 21K+ GitHub stars, ~250K developers a year and ~$9-9.4K MRR from a paid cloud version, priced around team collaboration that users asked for.

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5 tactics

ChartDB · B2B · database diagram tool for developers

Hit the front page; thousands of engineers tried it the same day

After 3 weeks of development they prepared a launch, picked a day and posted ChartDB as a Show HN. His take on why it worked: developers appreciate open source they can test with no signup, and a unique wedge they had never seen before earns upvotes, which lift the post to the front page that many developers check every day.

Workedpr-launchcommunity
Starter Story · 2026-02-25

ChartDB · B2B · database diagram tool for developers

Developers adopted it after an earlier version needing credentials stalled

Their first product, an AI database client, needed database credentials and a local install; without trust from engineers, adoption stalled. ChartDB was redesigned around developer constraints: no signup, no sales calls, no credentials, no install. The user picks their database, runs one provided 'smart query' in their own client, pastes the JSON output and clicks import to see the full diagram. A more visual 'wow' result also helped.

Workedproduct-activationonboarding
Starter Story · 2026-02-25

ChartDB · B2B · database diagram tool for developers

~$9K MRR from the paid cloud version after 16 months

The self-hosted open-source version is free, and developers find it through GitHub. At first they didn't monetize at all. When users started asking to work on diagrams with their team, which required complex real-time collaboration, that became the paid hosted cloud version. They watched usage patterns over time to decide what to charge for rather than guessing.

Workedpricingupsell-expansion
Starter Story · 2026-02-25

ChartDB · B2B · database diagram tool for developers

21K+ GitHub stars and ~250K developers a year; no per-channel numbers

Didn't invent new channels; went where developers already are: GitHub (the open-source repo), Hacker News, Reddit (the selfhosted subreddit and other developer subreddits), plus sharing inside engineering teams.

Workedcommunityword-of-mouth
Starter Story · 2026-02-25

ChartDB · B2B · database diagram tool for developers

Founder says everything started working once they focused; no numbers

Started from one specific value (a good-looking, interactive ERD of your database) rather than the full vision, iterated in small steps based on feedback, and deliberately ignored everything beyond making database visualization obvious.

Workedpositioning-nichefeature-development
Starter Story · 2026-02-25

Numbers mentioned

WhoMetricValueContextWhen
ChartDBmrrUSD 9,000/month
approximate
'About 9,000 in MRR' (also the title and host teaser figure)1:08
ChartDBmrrUSD 9,400/month
approximate
Revenue dashboard shown on screen: 'passed almost 9,400'2:00
ChartDBcount21K GitHub stars
approximate
Stars on the chartdb/chartdb GitHub repository2:00
ChartDBusers250K developers/year
approximate
Developers using the product over the year, per analytics shown on screen (garbled caption)2:00
ChartDBusersthousands of engineers
approximate
Engineers landing on the product on the day the Show HN hit the front page4:42
ChartDBtime to milestone3 weeks
approximate
Development time from starting ChartDB to the Show HN launch4:22
ChartDBtime to milestone16 months
approximate
Open-source launch to ~$9K MRR1:08