Cantina Labs · B2C · AI character video app
Make cheap AI ads: a scroll-stopping hook, the use case, a download ask
Guest says both ads worked; no numbers
Workedpaid-social
What they did
Short AI-generated UGC ads built in MaxFusion with three parts: a hook that stops the scroll (take ideas from current TikTok trends), a plain explanation of the use case, and a call to action to download. Example 1: an AI creator says 'Everyone keeps asking how people make those viral AI character videos. You don't need editing skills... open it, pick a character, type what you want them to say, hit generate... Download Cantina.' Example 2 (more obviously AI): an 'emotional support brick' that got a product launch video made in Cantina, ending 'Try it. Download Cantina.' The point is installs, so no cinematic production; cheap to make, so many angles can be tested on Meta.
What happened
Guest presents both as winning ads for Cantina; no metrics shared
“So, this is one winning ad, which is kind of AI UGC. Don't hate me, guys. This one worked, so let's just take a look at it.”
“Make a hook that stops the scroll, explain the use case, call to action. It's very, very simple.”
“This also worked. It's like the emotional support brick.”
Related topics
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More from this episode
- Cantina Labs: Remake your viral hook with different-looking actors, or in a cartoon styleOriginal hook went viral on TikTok; results of the remakes not shared
- Make AI ads look obviously AI instead of passing actors off as realGuest's platform view: much better response; fake before/after claims turn viewers off
- Start AI video ads on cheaper models, not the most expensive oneGuest says top models burn credits fast; cheaper ones cover most hooks
- Ryze: Run AI-made singing drama ads that tell a story before showing the productOver half of the brand's live ads use the format; guest says people watch and buy
- Ryze: Run a mock apology ad that recaps your claims, then reveals a dealBrand runs several versions; guest expects high view time; no numbers
- Have AI write ad angles and scripts from real competitor ads, then generate videosAds made; not run yet, host will report numbers later
- Launch a $300/day trial-start campaign with 10+ creatives in one ad setPlanned; host's earlier campaign had too few creatives
- Drop the free-vs-paid feature table from your paywall; list benefits insteadHost says apps that removed it saw a lift; no numbers
- Give the weekly plan a 3-day free trial instead of 7 daysHost says it performs a bit better; fewer cancellations is his guess why
- MaxFusion: Open a shared Slack channel with each big customer and ship their asks fastFounder credits it for how the product looks; no numbers