A fitness app for people over 50 · B2C · host's own app
Launch a $300/day trial-start campaign with 10+ creatives in one ad set
Planned; host's earlier campaign had too few creatives
Unknownpaid-social
What they did
After working out the funnel, run a Meta campaign optimized for trial starts at $300/day and let it run. Give it at least 10 creatives (more coming from MaxFusion), because a previous attempt starved the algorithm of creatives. Put videos and statics together in one ad set and let Meta choose, rather than splitting them by format.
“be ready to spend $300 a day, and that's what I'm going to be doing for my app.”
“one of the things that I learned was I didn't give it enough creatives, Stav, to like Yeah, exactly. So, that's why I want at least 10”
“Just put them all in one bucket, let let the algorithm do its thing, you know?”
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