Practitioner pattern · Steve P. Young (Runs App Masters (growth services and community); says he works together with MaxFusion; Web2Wave and AppsFlyer are episode sponsors)
Drop the free-vs-paid feature table from your paywall; list benefits instead
Host says apps that removed it saw a lift; no numbers
Workedpaywall
What they did
When a long paywall underperforms, remove the feature comparison table: it shows users what they can get away with for free. Lean on the best features and benefits instead, while new users are most excited and most likely to pay.
What happened
Host says people who removed the table when long paywalls weren't working saw a benefit
“And then when people were testing long paywalls where it did not work, I said, "Remove this like feature table," and then when people did, they did see a a benefit to it”
“I want you to lean on the benefits, because I'm excited right now.”
Related topics
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More from this episode
- Cantina Labs: Make cheap AI ads: a scroll-stopping hook, the use case, a download askGuest says both ads worked; no numbers
- Cantina Labs: Remake your viral hook with different-looking actors, or in a cartoon styleOriginal hook went viral on TikTok; results of the remakes not shared
- Make AI ads look obviously AI instead of passing actors off as realGuest's platform view: much better response; fake before/after claims turn viewers off
- Start AI video ads on cheaper models, not the most expensive oneGuest says top models burn credits fast; cheaper ones cover most hooks
- Ryze: Run AI-made singing drama ads that tell a story before showing the productOver half of the brand's live ads use the format; guest says people watch and buy
- Ryze: Run a mock apology ad that recaps your claims, then reveals a dealBrand runs several versions; guest expects high view time; no numbers
- Have AI write ad angles and scripts from real competitor ads, then generate videosAds made; not run yet, host will report numbers later
- Launch a $300/day trial-start campaign with 10+ creatives in one ad setPlanned; host's earlier campaign had too few creatives
- Give the weekly plan a 3-day free trial instead of 7 daysHost says it performs a bit better; fewer cancellations is his guess why
- MaxFusion: Open a shared Slack channel with each big customer and ship their asks fastFounder credits it for how the product looks; no numbers