GTM Sauce

Cantina Labs · B2C · AI character video app

Remake your viral hook with different-looking actors, or in a cartoon style

Original hook went viral on TikTok; results of the remakes not shared

Unknownpaid-socialorganic-short-video

What they did

Take a hook that already went viral (Cantina's: a guy tells his girlfriend he cheated on her, delivered via a hamster character) and feed the video plus images of different actors into the MaxFusion canvas to re-render the same hook with people who look different, or in a Pixar-like style, then test which version stops the scroll. Works with creator videos you already paid for if you hold the rights.

What happened

The source hook was one of Cantina's most viral on TikTok; no data on the variants
13:06
“this is one of their most viral UGC a- a hooks that went viral on on TikTok.”
Stav Zilbershtein
“you could repurpose all of these hooks just to test if they work with people that look different, you know?”
Stav Zilbershtein
14:21
“even even let's say if you guys paid already for some creators, and you have the rights, you could use it to replicate the hook now with different looking people”
Stav Zilbershtein

Related topics

Get tactics like this every Monday

New tactics from the week's founder interviews, each linked to where it was said.

More from this episode