Practitioner pattern · Steve P. Young (Runs App Masters (growth services and community); says he works together with MaxFusion; Web2Wave and AppsFlyer are episode sponsors)
Give the weekly plan a 3-day free trial instead of 7 days
Host says it performs a bit better; fewer cancellations is his guess why
Workedpaywallpricing
What they did
On a weekly subscription, offer a 3-day free trial rather than a 7-day one. Host's explanation (a hypothesis): a 7-day trial leaves more time for cancellations.
What happened
Seen performing a bit better than a 7-day trial; no numbers
“And I would try a three-day trial on the weekly. We've seen that perform a bit better than doing like a seven-day trial, because I think you're going to find a lot more cancellations when you give seven days versus three days.”
Related topics
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More from this episode
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- Cantina Labs: Remake your viral hook with different-looking actors, or in a cartoon styleOriginal hook went viral on TikTok; results of the remakes not shared
- Make AI ads look obviously AI instead of passing actors off as realGuest's platform view: much better response; fake before/after claims turn viewers off
- Start AI video ads on cheaper models, not the most expensive oneGuest says top models burn credits fast; cheaper ones cover most hooks
- Ryze: Run AI-made singing drama ads that tell a story before showing the productOver half of the brand's live ads use the format; guest says people watch and buy
- Ryze: Run a mock apology ad that recaps your claims, then reveals a dealBrand runs several versions; guest expects high view time; no numbers
- Have AI write ad angles and scripts from real competitor ads, then generate videosAds made; not run yet, host will report numbers later
- Launch a $300/day trial-start campaign with 10+ creatives in one ad setPlanned; host's earlier campaign had too few creatives
- Drop the free-vs-paid feature table from your paywall; list benefits insteadHost says apps that removed it saw a lift; no numbers
- MaxFusion: Open a shared Slack channel with each big customer and ship their asks fastFounder credits it for how the product looks; no numbers