Ryze · B2C · mushroom coffee brand
Run AI-made singing drama ads that tell a story before showing the product
Over half of the brand's live ads use the format; guest says people watch and buy
Workedpaid-social
What they did
Pixar-style, AI-generated musical drama ads aimed at people who don't yet know they have a problem or know the brand. Open with a shocking emotional hook (someone slaps his girlfriend; 'my husband is cheating on me'), then a full song telling the story (being cheated on, gaining weight), and only show the product at the end, sometimes after up to eight minutes. Openly AI, not disguised as real people.
What happened
More than half of Ryze's currently running ads are this format; guest says viewers stay to the end and buy
“they take all of the unaware category of customers first, like people that don't know they have a problem and they don't know yet what is Ryze”
“the crazy thing about those ads is like they they play for sometimes eight minutes before they show you the product.”
“like they play this whole thing for you, and you just stay and buy in the end.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Cantina Labs: Make cheap AI ads: a scroll-stopping hook, the use case, a download askGuest says both ads worked; no numbers
- Cantina Labs: Remake your viral hook with different-looking actors, or in a cartoon styleOriginal hook went viral on TikTok; results of the remakes not shared
- Make AI ads look obviously AI instead of passing actors off as realGuest's platform view: much better response; fake before/after claims turn viewers off
- Start AI video ads on cheaper models, not the most expensive oneGuest says top models burn credits fast; cheaper ones cover most hooks
- Ryze: Run a mock apology ad that recaps your claims, then reveals a dealBrand runs several versions; guest expects high view time; no numbers
- Have AI write ad angles and scripts from real competitor ads, then generate videosAds made; not run yet, host will report numbers later
- Launch a $300/day trial-start campaign with 10+ creatives in one ad setPlanned; host's earlier campaign had too few creatives
- Drop the free-vs-paid feature table from your paywall; list benefits insteadHost says apps that removed it saw a lift; no numbers
- Give the weekly plan a 3-day free trial instead of 7 daysHost says it performs a bit better; fewer cancellations is his guess why
- MaxFusion: Open a shared Slack channel with each big customer and ship their asks fastFounder credits it for how the product looks; no numbers