How Ryze grows

Ad opens 'If you're pissed because you saw one of our ads, we owe you an apology', then lists every claim made before (six adaptogenic mushrooms, organic, third-party tested, helps with bloating and brain fog) and ends with 'there's one thing we didn't mention': a current bundle deal. Variants include 'We're sorry if you bought Ryze last week'. The open curiosity gap keeps people watching, which Meta reads as good content; it also adds social proof.

Pixar-style, AI-generated musical drama ads aimed at people who don't yet know they have a problem or know the brand. Open with a shocking emotional hook (someone slaps his girlfriend; 'my husband is cheating on me'), then a full song telling the story (being cheated on, gaining weight), and only show the product at the end, sometimes after up to eight minutes. Openly AI, not disguised as real people.