Ryze · B2C · mushroom coffee brand
Run a mock apology ad that recaps your claims, then reveals a deal
Brand runs several versions; guest expects high view time; no numbers
Unknownpaid-social
What they did
Ad opens 'If you're pissed because you saw one of our ads, we owe you an apology', then lists every claim made before (six adaptogenic mushrooms, organic, third-party tested, helps with bloating and brain fog) and ends with 'there's one thing we didn't mention': a current bundle deal. Variants include 'We're sorry if you bought Ryze last week'. The open curiosity gap keeps people watching, which Meta reads as good content; it also adds social proof.
What happened
Several apology variants live in the Meta Ad Library; guest believes view time is high
“If you're pissed because you saw one of our ads, we owe you an apology.”
“I can tell you there's probably a view a high view on it, because there is a curiosity gap that is not closed.”
“There's a "We're sorry" one right here, too. They really like this angle.”
Related topics
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