Canary · B2C · language learning app with songs
Start a separate social page for a post format that went viral, then build
Page hit 200K followers in under a year; became the proof to build the app
Workedvalidationorganic-short-video
What they did
Posted a video on his personal account of himself singing in French with the lyrics and translation; it got a lot of engagement, mostly shares and new follows. Instead of relying on his personal audience, he created a separate page just for this content (not about him). It grew faster than his personal page, to 200,000 followers in under a year. He treated that as social proof that people want to learn with songs and then built an MVP. He says you can also build an audience from scratch to test an idea.
What happened
Page grew to 200K followers in under a year, faster than his personal page; the app built on it makes ~$25K/month.
- Stage
- Pre-launch (idea)
“And I got like a lot of engagement, mostly in terms of share, in terms of like people that following me after this video. So, I thought there's something there. So, I created a page just for that.”
“Then, I created like a page, and the page is not about me. It was not using my audience, and the page just grew like faster than my own personal page.”
“Like, having an audience can help, but you can also like create an audience from scratch in order to like see if your idea is good”
Related topics
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More from this episode
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- Canary: Take notes from founder podcasts daily and test one new idea each dayFounder credits it for early traction; no numbers
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- Canary: Pick the one platform that works and post heavily thereInstagram Reels became the main channel; founder says it was what worked
- Canary: Use an auto-DM tool to turn post engagement into app trafficPart of his growth playbook; no numbers
- Canary: Turn your best organic Reels into Meta ads; scale winners, cut losersFounder's core loop behind the growth to ~$25K/month; no ad numbers
- Canary: Steer buyers to a $79 yearly plan offered next to $10 monthly60% of subscribers choose yearly; MRR (~$14K) trails monthly cash (~$25K)
- Canary: Ask your followers what they struggle with and build for thatLed to the songs-based idea behind the app; founder recommends it