Canary · B2C · language learning app with songs
Pick the one platform that works and post heavily there
Instagram Reels became the main channel; founder says it was what worked
Workedorganic-short-video
What they did
Choose your platforms so you're not overwhelmed. His main ones were Instagram and TikTok; Reels were what worked for him, so he doubled down on Instagram. Post a lot, find winners, make variations of them.
What happened
Reels on Instagram were what worked; he doubled down there.
- Stage
- growth
“So, you have to choose your platform because you don't want to be overwhelmed with every platform. My main was like Instagram and TikTok, and then, for me, was really like Reels that was really working for me, so I was like just doubling down on on Instagram.”
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More from this episode
- Canary: Start a separate social page for a post format that went viral, then buildPage hit 200K followers in under a year; became the proof to build the app
- Canary: Launch a rough first version within a month and improve it from feedbackUgly MVP shipped in about a month; app at ~$25K/month nine months later
- Canary: Build features yourself with AI coding tools instead of waiting on a developerFounder calls it a game-changer for shipping speed; no numbers
- Canary: Take notes from founder podcasts daily and test one new idea each dayFounder credits it for early traction; no numbers
- Canary: Run Google Ads for a consumer app
- Canary: Pay a founder you heard on a podcast for a session on your onboarding
- Canary: Use an auto-DM tool to turn post engagement into app trafficPart of his growth playbook; no numbers
- Canary: Turn your best organic Reels into Meta ads; scale winners, cut losersFounder's core loop behind the growth to ~$25K/month; no ad numbers
- Canary: Steer buyers to a $79 yearly plan offered next to $10 monthly60% of subscribers choose yearly; MRR (~$14K) trails monthly cash (~$25K)
- Canary: Ask your followers what they struggle with and build for thatLed to the songs-based idea behind the app; founder recommends it