GTM Sauce

Canary · B2C · language learning app with songs

Launch a rough first version within a month and improve it from feedback

Ugly MVP shipped in about a month; app at ~$25K/month nine months later

Workedfeature-development

What they did

Hired a developer (he can't code) and shipped the first MVP in about a month, even though it was 'really ugly and really bad'. Mindset: launch something and get feedback as soon as possible, then improve; 'ready is always a work in progress'.

What happened

Launched in about a month; the app reached ~$25K/month within nine months (many other factors).
Stage
Pre-launch (build)
4:38
“The first MVP was maybe a month, but it was really ugly and really bad. But, for me, my mindset is just like launch something and get like feedback as soon as possible.”
Ben
10:00
“You just need to like launch something, even if it's ugly, even if it doesn't really work at the beginning, just to get out there, to get like some feedback, and then you improve it.”
Ben

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