Canary · B2C · language learning app with songs
Use an auto-DM tool to turn post engagement into app traffic
Part of his growth playbook; no numbers
Unknownorganic-socialorganic-short-video
What they did
Added Manychat (about $30/month) for social media automation to convert engagement on his posts into traffic to the app. Specific triggers or messages not described.
What happened
Named as part of the playbook; no measured effect.
- Stage
- growth
Related topics
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More from this episode
- Canary: Start a separate social page for a post format that went viral, then buildPage hit 200K followers in under a year; became the proof to build the app
- Canary: Launch a rough first version within a month and improve it from feedbackUgly MVP shipped in about a month; app at ~$25K/month nine months later
- Canary: Build features yourself with AI coding tools instead of waiting on a developerFounder calls it a game-changer for shipping speed; no numbers
- Canary: Take notes from founder podcasts daily and test one new idea each dayFounder credits it for early traction; no numbers
- Canary: Run Google Ads for a consumer app
- Canary: Pay a founder you heard on a podcast for a session on your onboarding
- Canary: Pick the one platform that works and post heavily thereInstagram Reels became the main channel; founder says it was what worked
- Canary: Turn your best organic Reels into Meta ads; scale winners, cut losersFounder's core loop behind the growth to ~$25K/month; no ad numbers
- Canary: Steer buyers to a $79 yearly plan offered next to $10 monthly60% of subscribers choose yearly; MRR (~$14K) trails monthly cash (~$25K)
- Canary: Ask your followers what they struggle with and build for thatLed to the songs-based idea behind the app; founder recommends it