Canary · B2C · language learning app with songs
Steer buyers to a $79 yearly plan offered next to $10 monthly
60% of subscribers choose yearly; MRR (~$14K) trails monthly cash (~$25K)
Workedpricingpaywall
What they did
Freemium app with a premium subscription at $10/month or $79/year. They push the yearly plan. Uses RevenueCat for subscriptions and paywall A/B testing (specific paywall tests not described).
What happened
60% of paying users choose yearly; last-28-day revenue ~$25K vs MRR ~$14K because yearly is paid upfront.
- Stage
- monetization
“We have a freemium and also, like, a premium. It's like a subscription uh membership, 10 bucks a month, or we do a yearly uh 79 uh bucks. And 60% of our user choose the yearly package.”
“It's less than the month because, again, we're doing like yearly a lot, so we push for the yearly.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Canary: Start a separate social page for a post format that went viral, then buildPage hit 200K followers in under a year; became the proof to build the app
- Canary: Launch a rough first version within a month and improve it from feedbackUgly MVP shipped in about a month; app at ~$25K/month nine months later
- Canary: Build features yourself with AI coding tools instead of waiting on a developerFounder calls it a game-changer for shipping speed; no numbers
- Canary: Take notes from founder podcasts daily and test one new idea each dayFounder credits it for early traction; no numbers
- Canary: Run Google Ads for a consumer app
- Canary: Pay a founder you heard on a podcast for a session on your onboarding
- Canary: Pick the one platform that works and post heavily thereInstagram Reels became the main channel; founder says it was what worked
- Canary: Use an auto-DM tool to turn post engagement into app trafficPart of his growth playbook; no numbers
- Canary: Turn your best organic Reels into Meta ads; scale winners, cut losersFounder's core loop behind the growth to ~$25K/month; no ad numbers
- Canary: Ask your followers what they struggle with and build for thatLed to the songs-based idea behind the app; founder recommends it