GTM Sauce

Parakeet Chat · B2C · AI chatbot for people in prison

Bill families outside $15-20 a month for the service their relative in prison uses

Just over $300K revenue in 2025

Workedpayments-checkoutpricing

What they did

Users (incarcerated people) and customers (their families outside) are different people. Families pay a monthly subscription of $15 or $20 depending on plan, with a discount for yearly billing.

What happened

$300K+ revenue in 2025 and $1.5M lifetime.
Stage
monetization

In their words

I Made $1.5M From An App You’ve Never Heard Of

Play from 9:50
9:37

Pat WallsThis is so cool. I don't know that much about the email system that they use, but you built around these limitations. I'm curious and what a lot of people will be wondering is like, how does an app like this make money? Or how do prisoners even pay for this since I'm assuming that's a little bit more complicated?

9:50

Jordan RejaudIt's a good question. In most businesses, customers and the users are the same people. In this, it's different. So the users are the incarcerated people on the inside, the customers are their families on the outside, and it's just a monthly SaaS. The customers just pay for it. It's 15 or 20 bucks a month depending on the plan you want, with a discount if you get yearly. Last year, 2025, Parakeet Chat made a little over 300K in revenue, and in total over the lifetime, it has made 1.5 million American dollars.

10:23

Jordan RejaudAnd in the last month, you can check that live if you want on TrustMRR if you don't trust me. Total amount of people who've ever tried it is around 30,000 people and that's 20% of the entire federal prison population in the United States. So if you know someone who's in federal prison, or has been, there's a pretty good chance that they've used it. That means, you know, someone on the inside talking to their family. So almost 100,000 family …

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Tags: payer-not-user, subscription, annual-discount