GTM Sauce

Once · B2C · disposable camera app for events

Charge per event based on guest count: $2 for 10 guests, $50 for 150

Part of a model at ~$22K/month; no pricing test reported

Unknownpricing

What they did

Each event (a 'film') is a purchase tier set by how many guests the host invites: about $2 for a ~10-person birthday up to about $50 for a ~150-person wedding. More guests means a higher tier. The host also sets shots per person, reveal time, filters and the invite card.

What happened

Revenue around $22K in the current month; no comparison to other pricing.
Stage
growth

In their words

I Built a $20K/Month App in 83 Days

Play from 1:35
1:25

Pat WallsOkay, cool. I mean, awesome to have you here. Would you be able to just explain what your app does, who uses it, and pull up some of your revenue dashboards to show that this is legit to the audience?

1:35

Brian ShinYeah, for sure. So Once is basically a disposable camera for events, especially for weddings, birthday parties, and these days, even for some corporate events. So anything where a group of people can come together, have fun, and capture all the candid moments, Once can play a role there. And our pricing is based on the number of guests that you want to invite into your event. So if it's like a small birthday party with just 10 people, it's going to be just $2, but if it's like a bigger wedding, for instance, if it's like 150 people, it'll be $50. So that's the more usage, the more guests, the more higher tier that you would need to purchase in order to use Once. So, it's been around 3 months since launching, and our weekly active users is around 10,000 to 12,000 users at the moment, and in terms of revenue, this month we're totaling around $22,000, and this is our internal dashboard calendar where you can see all of our active users who have scheduled an event through Once. And as you can see, in February, there are around more than 300 events, and for March, we got around 700 events coming up real soon.

2:35

Pat WallsHere's what I love about Brian's story: it's a great example of someone who focused on growth and then hit $20,000 a month in less than 90 days. And this got me thinking. We talk to dozens of mobile app founders every week right here in this channel, and I always ask them the same question: how did you actually grow your app? Well, since we talk to so many people, we decided to turn all of their answers into a free guide that you can download …

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Tags: usage-based-pricing, per-event-pricing, tiered-pricing