GTM Sauce

Cat on Chair · B2C · cat-themed focus timer app

Give the app away free; sell pro features for $29.99 lifetime or $19.99 a year

Most sales come from the $29.99 lifetime plan

Workedpricingpaywall

What they did

Free download with pro features behind a paywall (managed in RevenueCat). Plans: $29.99 lifetime, $19.99 annual, and family share usable by up to six people.

What happened

Most sales come from the lifetime plan; over $18K in the last 30 days.
Stage
monetization

In their words

$18K/Month From This Ridiculously Simple App Idea

Play from 1:25
1:13

Pat WallsOkay, cool. You're a solopreneur with the help of your girlfriend. You were able to build an app that makes $18,000 a month. Let's see it. What is the app that you built? And then also, if you could pull up some of your Stripe screenshots to show that this is legit.

1:25

RyanSo the app is called Cat on Chair. It's a Pomodoro timer um for cat lovers. Uh we didn't want to build another boring, cold productivity app. We want to have some fun. So for this app, it's not just a regular timer, but when you are start focusing, the cat will jump on the chair and just be there with you. And once you are done, the cat will leave you a gift. Overall, we crossed 127K downloads, and for our sales, we made close to 80K for a span of eight, nine months. In the last 30 days from April 13 to uh we made over 18K. That's our sale. And in terms of first-time downloads, it's around 24K downloads. It is a free app. Everyone can download it, use it. Uh but we have many pro features, and our lifetime plan is $29.99, and our annual is $19.99. We also have a family share, which people can buy it and share with up to six people. Most of sales come from the lifetime. So at the peak, we hit rank three for free productivity apps and rank 11 for all free apps in Taiwan.

2:35

Pat WallsAll right, cool. So one thing I love about your app is it's super fun. It's like designed really well. I can see why it potentially went viral and you had all this word-of-mouth. So we're going to talk more about that. But before we do, let's talk about your background. Have you always been building apps? Were you working a job before? How'd you get to this point where you have an app that's doing almost $20,000 a month?

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Tags: app-store, lifetime-plan, freemium, family-sharing