Cat on Chair · B2C · cat-themed focus timer app
Give the app away free; sell pro features for $29.99 lifetime or $19.99 a year
Most sales come from the $29.99 lifetime plan
What they did
What happened
- Stage
- monetization
In their words
$18K/Month From This Ridiculously Simple App Idea
Pat WallsOkay, cool. You're a solopreneur with the help of your girlfriend. You were able to build an app that makes $18,000 a month. Let's see it. What is the app that you built? And then also, if you could pull up some of your Stripe screenshots to show that this is legit.
RyanSo the app is called Cat on Chair. It's a Pomodoro timer um for cat lovers. Uh we didn't want to build another boring, cold productivity app. We want to have some fun. So for this app, it's not just a regular timer, but when you are start focusing, the cat will jump on the chair and just be there with you. And once you are done, the cat will leave you a gift. Overall, we crossed 127K downloads, and for our sales, we made close to 80K for a span of eight, nine months. In the last 30 days from April 13 to uh we made over 18K. That's our sale. And in terms of first-time downloads, it's around 24K downloads. It is a free app. Everyone can download it, use it. Uh but we have many pro features, and our lifetime plan is $29.99, and our annual is $19.99. We also have a family share, which people can buy it and share with up to six people. Most of sales come from the lifetime. So at the peak, we hit rank three for free productivity apps and rank 11 for all free apps in Taiwan.
Pat WallsAll right, cool. So one thing I love about your app is it's super fun. It's like designed really well. I can see why it potentially went viral and you had all this word-of-mouth. So we're going to talk more about that. But before we do, let's talk about your background. Have you always been building apps? Were you working a job before? How'd you get to this point where you have an app that's doing almost $20,000 a month?
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More from this episode
- Invite dozens of REDnote followers to beta test for a month before launch~3,000 downloads in launch week, but serious bugs remained for months
- Launch first on REDnote, where your co-founder already has followers~3,000 first-week downloads; a few small viral moments; users still mostly Chinese/Taiwanese
- Get your app into Instagram creators' 'favorite apps' roundup postsOne post hit 2M+ views; a Threads reshare doubled downloads and revenue overnight
- Turn a plain Pomodoro timer into a cat game with collectible furniture and catsOver $18K in the last 30 days; 127K downloads in a crowded category
- Have the cat leave a gift after a finished session, and trash if you quit
- Let users pet the cat: it meows when tapped or when you say its name
Tags: app-store, lifetime-plan, freemium, family-sharing