Copy the most viral content from similar US apps and local fitness creators into ads

Pat Walls… that we're creating, the design, and that makes it basically a different app. It's the- it's the same concept, but it's like a plumber here in the US where I live is going to be way different than a plumber out in Israel. So let's talk about that. A lot of people are building apps right now, and they don't have any users, but you went very quickly from zero to $80,000 a month. So walk me through that. What did you do to grow your app so quickly?

TomerYeah, sure. So I think that my biggest advantage going in was that I came from marketing, and it's important to say that every channel works: UGC, influencers, paid ads, SEO. The question is which channel is the most efficient for your specific market. For me, it was paid ads. CPMs are significantly lower than in the US, so you can run paid ads profitably without a ton of testing capital. So, I studied the most viral content from similar apps in the US, and the most viral fitness and nutrition content in Israel. Based on that, I created the creatives and I used them in the ad campaigns. That got me to around 20k per month in four months. And I always knew that once I have the traction, the social proof needed, I'll start working with influencers to create a strong brand that's hard to copy. And I knew that working with big influencers will cost a fortune just for a single story or reel. So, I came up with a better idea: partnering with big influencers. They get a percentage of the revenue, and as a result, the incentives are aligned. The more money I make, the more money they make. It also meant that now I have two well-known faces to represent my app. That's what took the app from 20k to 80k per month.

Pat WallsIf you're watching this and you're this far into the interview, this might be one of the coolest things that I've seen anyone that I've talked to on Starter Story do from a marketing perspective. So I'd love if you could just dive a little bit deeper into how that works and what have you learned after working with these big names? Obviously, they're not building the apps or probably not super involved with the product day to day. So how does that …