Answer a real business owner's data questions by hand before building

… acceptance, for example? What's going on? Is my sudden marketing working or not? Or am I spending money in the right place? Is my hygienist doing the right thing? There's a lot of little, little, little things that a business owner, like a dentist who's never really trained to be a business owner, they have to make all these decisions that they can't. And they don't have the right data. They don't have the right skills to make those decisions.

And that's what she would come to me. And I would run stretch sheets and I would run, you know, SQL queries for her in the database in the backend and try to figure out, give her answers. Which of these solutions did you build first? I'm sharing your website right now. The numbers part was built first, right? And the whole business analytics was built first, right? Business analytics, the practice IQ portion of it, the revenue analytics, be able to mine the data. This exists very heavily in the medical space. It just didn't in the dental space. So we built that on the dental space side.

What databases were you mining for data or what other tools in the space were you trying to connect with APIs and webhooks so that your wife could put together these dashboards? It's their PMS, their practice management systems, to be able to bring out all the information from their practice management system, from their QuickBooks, from the phones, from the Google Analytics. You try to bring this 360 degree view of the practice to understand …