Before the trial paywall, add three screens explaining the trial and reminder

And stay towards the end because I'm going to share with you the exact number of paywall views before you start seeing diminishing returns. Let's get started. All right. spoiler alert it is having two paywalls not one but two paywalls on your onboarding experience so here it is right we saw stronger sales and we're going to share with you all the data with these two paywalls all right so here's the first paywall it's without a trial by the way

and it's a soft paywall so the x is delayed by three seconds and then we have the plans right here. Okay. And I'll break this all down to you and give you a better visual. Here's a second paywall, normal paywall. And I've talked about this, these three paywall screens as well. They do perform pretty well. So here's the second paywall after these three screens. And here is where we have the trial. All right. So here's the complete onboarding. Choose your language. first paywall go on to the onboarding then those three screen reminders those paywalls screens

where we just say hey we want you to try for free we'll send you a reminder here's how your freeze trial works and here's the second paywall now notice that it has some social proof down here we have seen this perform better than not having any social proof so you definitely want some social proof on your paywall. So let's compare those two paywalls right here. You got this initial paywall and then you got the secondary. So you can see the weekly plan is a little bit cheaper with the first paywall and they have no trials. The yearly plan is the same. Okay. Because of the nature of this

app, weekly tends to perform better. So you definitely want to try weekly. And if you're going to put a trial on anything, put it on the weekly and not the yearly. And I like this type of payment structure because as you can see, some people are just going to pick the yearly because it's cheap enough, whereas some people will try it for a week and then probably cancel after two or three cycles. So here is what happened when we did this. You can …