GTM Sauce

Cents · B2B · software for laundromats

Aim for $1M of revenue per employee and keep the team small

~$750K revenue per employee, 20%+ EBITDA margin, 98% employee retention

Workedteam-process

What they did

Keeps headcount low (~80 at end of 2025 on $60M revenue) and pushes people to grow with the business. Internal benchmark is at least $1M revenue per headcount. Culture treats failure as a chance to grow.

What happened

~$750K revenue per employee (host's math), above 20% EBITDA margin, 98% employee retention; only 3-4 employees earning over $100K have ever left.
Stage
scale

In their words

How Does Laundry Software Make $60M a Year?

Play from 9:30
9:18

Nathan LatkaOkay, well, I'll give you even more [laughs] I'll do I'll give you even more credit then, right? 60 million divided by 80, I think, is about 750,000 of revenue per employee, which is world-class, right? How are you doing so much with so little, and were you profitable last year?

9:30

Alex JekowskyYeah, I mean we're we're operating at at uh above 20% EBITDA margin, so we like to push our team. One of our one of our executives, uh Nick D'Innocenzo on our sales side, he has a great quote I love using, which is, you know, "People grow linearly, and businesses grow exponentially, and we've had a really good time having our people grow exponentially uh alongside it." And I Sometimes I look at companies with hundreds of employees, and I don't even know what they do all day. And I think people You know, we have the the best metric outside of customer retention is 98% employee retention. Uh I've only lost I think three, maybe four employees ever that make over uh 100 grand. And so, I think it's a culture that embraces failure as an opportunity to succeed and grow, um and that pushes that level of, I think, culture, connectivity, because we're all in the shit together kind of thing. But we'll never be happy until we at least hit a million of revenue for everyone headcount. That is [Host chuckles] That's the benchmark.

10:21

Nathan LatkaSo, if someone's thinking, "Wow, 20% EBITDA profit, you know, profits in 2025 on 60 million, why would he go out and do the 140 million Series C? What was your thinking?"

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Tags: lean-team, revenue-per-employee, efficiency