Swap text makeup tips for a face scan showing your before and after

HostWas there a feature in GlamUP that you were like, "Okay, if we—" Do you come up with like five different features that you think could go viral, because obviously you're not going to be 100% right, or do you And then what is that one feature in GlamUP that you're like, "Hey, this helped it really go viral."?

Nicole CheungYeah, we we usually will have like a few features to test. We always have a spidey sense of what works and what not. When it comes to GlamUP, I have to dig back into memory lane, because I don't even remember how the first version looked like. It was brown. It was like really It was just It looked really bad. But, I remember the the first feature was probably, you scan your face and we give you certain like tutorials or it's very text-based. And we realized that doesn't really work on social media and like, I've literally tried for like 3-4 months at that point, doing influencers, or faceless account, doing being my own UGC creator, Reddit marketing, Discord. I've tried everything. And then we realized making it more visual so you can scan your face and you can see the before and after of how you will look like with certain make up looks, that works really well for TikTok. So, we just started going really viral with it. The good thing is if a feature doesn't go viral, and you've already tried different variations, and a bunch of different methods to make it go viral, if it's not going viral, your answer really quickly. And once you do find a viral feature, usually it will work like 10 times better. You'll You would know within the first week if it works.

HostHave you ever tested a feature before building it, tested it to see if it will go viral before you build it?