How Ahead grows

When a user taps X/back on the paywall (or cancels a trial), show about three exclusive brand gifts they can pick (a month of Disney+, Paramount+, ClassPass, BetterHelp, DoorDash/Uber Eats credit, Capital One $10). Claiming a gift also starts another 30 days (Ahead: 3 months) of the app's premium trial, which converts to paid automatically; the brand pays the app for the new customer (BetterHelp pays Ahead over $200 per claim). Sign-up happens in an in-app Safari sheet, the brand verifies a new user, then the user drops back into the app. Frame it as a gift you lose if you click away, not a discount, so full-price payers aren't undercut. Can follow a discount offer that was declined. Set up as a 50/50 A/B test against the existing flow with a dashboard of comeback, offer and resubscribe rates. During the extended window, show an annual-plan discount (30-70% off) right after the user's first great experience.