Facebook and Instagram owner
How Meta grows
0 tactics and 4 figures from 2 interviews.
About Meta
- What it is
- Ad platform across Facebook, Instagram, Reels and other placements
As described in the interviews, not independently verified.
Meta by the numbers
| Metric | Value | Context | Said in |
|---|---|---|---|
| count | 2M advertisers approximate | Advertisers using Meta's GenAI products for creative production (per Meta) | Sub Club by RevenueCat 2025-09-036:39 |
| growth rate | +5%/quarter approximate | Ad efficiency gains Meta attributes to its core AI tools (GEM, Lattice, Andromeda), per quarter or half-year; compounds | Sub Club by RevenueCat 2025-09-037:34 |
| users | 4,000M users/month approximate | Monthly active users across Meta's family of apps, including WhatsApp (not buyable via Ads Manager) | Sub Club by RevenueCat 2024-04-032:18 |
| share | 40% approximate | Share of Meta's SKAN postbacks on SKAN 4 in February 2024 (Singular tracker); later fell back to ~20% | Sub Club by RevenueCat 2024-04-0356:12 |
Interviews
- The Post-Attribution Playbook for Growth — Eric Seufert, Mobile Dev Memo · Sub Club by RevenueCat · 2025-09-03
- Scaling Your Subscription App with Meta Ads – Marcus Burke, Independent Consultant · Sub Club by RevenueCat · 2024-04-03