B2C · Japanese model kit maker

How Tamiya grows

1 tactic from 1 interview.

About Tamiya

What it is: Japanese hobby/model kit company that co-hosted PhotoRoom's community event at its new store.

As described in the interviews, not independently verified.

Tamiya's tactic

PhotoRoom · AI photo editing app

Host a press-only store event with a famous comedian and a hobby brand

No branded search uplift, vs 18% in London; an expensive lesson

In Japan (large PhotoRoom market with many collector users), partnered with model-kit maker Tamiya to host a community event at its new offices/store. The local team hired comedian Kamuri to host. Because he wanted a closed audience, attendance was limited to journalists, press and TV, relying 100% on media coverage for exposure.

Failedeventspartnerships

Sub Club by RevenueCat · 2026-03-06

Topics

Launching an app: waitlists, press and launch day1 Partnerships and co-marketing1

Interviews

How To Repurpose Offline Events Into Millions Of Online Impressions – Larissa Morimoto, PhotoRoom · Sub Club by RevenueCat · 2026-03-06