B2C · newspaper subscription

How The New York Times grows

1 tactic from 1 interview.

The New York Times's tactic

Zoom · video calling software

When people cancel, offer a cheaper, limited plan instead of losing them

Guest was offered $7/month instead of $15; no outcome data

Large subscription companies (The New York Times, CLEAR, Zoom) use cancel-survey answers to trigger save offers: 'too expensive' -> temporary two-month discount, bad experience -> support, too busy -> pause. Zoom offered the guest, paying ~$15/month, a hidden ~$7/month plan with a limited number of calls.

Unknowncancellation-flow

Sub Club by RevenueCat · 2025-04-16

Interviews

The Subscription Growth Formula: Churn Math, Retention Wins, and Smart Product Bets — Dan Layfield, Subscription Index · Sub Club by RevenueCat · 2025-04-16