GTM Sauce

B2C · short video app

How TikTok grows

0 tactics and 1 figures from 1 interview.

About TikTok

Business model
ads plus in-app coins for tipping creators

As described in the interviews, not independently verified.

TikTok by the numbers

MetricValueContextSaid in
share33%
approximate
Share of TikTok consumer spend (coins/tipping) coming from the US; US overtook China (Douyin) as the biggest contributorSub Club by RevenueCat
2023-02-08
31:56

Interviews