GTM Sauce

B2C · looks rating app

How Umax grows

1 tactic from 1 interview.

About Umax

What it is
Earlier app from Cal AI co-founder Blake Anderson

As described in the interviews, not independently verified.

Umax's tactic

Umax · B2C · looks rating app

Grow the app mainly through paid influencer posts
Scaled the app; became the playbook for Cal AI

Co-founder Blake Anderson scaled Umax with influencer marketing at a smaller scale than Cal AI; the same principles were reused at Cal AI.

Workedinfluencer
App Masters · 2026-09-26

Topics

Influencer marketing for apps1

Interviews