The Superwall Podcast · 2026-10-15
Joseph Choi - If I Had to Start a $1M App From Scratch, I'd Do This
Short solo clip in which host Joseph Choi lays out how he would take a new consumer app to $1M a year: size niches with App Store top charts and Sensor Tower, mine reviews and TikTok/Instagram comments for messaging, validate content angles before building, ship a minimal version, post content before launch, test 3-5 content ideas, reuse winning wording in the App Store page and onboarding, learn why a format works before adding creators, then reinvest and test winners as small paid ads. A hypothetical plan built around a habit-quitting app.
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Numbers mentioned
| Who | Metric | Value | Context | When |
|---|---|---|---|---|
| aggregateConsumer app businesses where the host built organic growth systems | revenue | USD 6M approximate | Revenue brought in by organic growth systems the host built; stated as 'over $6 million' | 0:00 |
| Founder's app paying ~$8 per download for curiosity-driven installs | cpi | USD 8per download approximate | Paid per download while the video drew curiosity clicks rather than people with the problem | 5:38 |
| Founder's app paying ~$8 per download for curiosity-driven installs | drop off | 70% approximate | Share of paid downloads that dropped off instead of becoming users | 5:38 |