Put all spend behind one channel and one optimization signal

Thomas Petit… forget about it, for the reason I mentioned at the at the beginning, but it's something that you fix once in a while. And also because it gives you options. Like, I was working with an account where they had like massive success scaling on a couple of different platforms, like really impressive trajectory, went from 0 to 8 digits in a couple of years, like very beautiful trajectory. And then, at some point, things started working not as well,

Thomas Petitand we tried everything we could, like, you know, creative and fixing the event, and so on. One of the problem is that they put all their eggs in one basket, and that basket worked great for a long time, but when it broke, they had no alternative. And one of the reason to have your your signals properly handed is also to have optionality, in the sense of, if what works the best for you is optimizing for free trial, so be it. Or optimizing for value, like for revenue optimization, so be it, that's great. Double down on it and spend 90% on there.

Thomas PetitBut you probably also want to have the other options available, sometimes because it's audience expansion, and I would run an event optimization campaign towards free trial in parallel of a revenue optimization campaign, and Facebook would bring different users to the app. So, for scaling, but also for the many, many cases where things starts to break, which is much more often than people think. So, I'd rather have different options in my in my …