Send your conversion signal within a day, waiting a few hours to see early use

Thomas Petit… stuff is done at the revenue level, because I can be so much more granular about, this user is worth $1, this user is worth 10. That's it. I'll do my own devil's advocate against my opinion, like, some advanced stuff can be done at the event level. And I know Voyantis, for example, believes that the timing of which you send the event is actually creating a difference, and they proved it against what I betted, so they won on that one.

Thomas PetitI'm still not very good at engineering it myself, but they showed me that it's true, that actually sending it early or later could make a difference, not too late either, but like, sometimes you've got a free trial happening, but even the onboarding question and the other criteria we talk to, they're not good enough to decide if this free trial is like high likelihood to convert or low likelihood to convert. You could perfectly prevent the event from being fired, wait for for 1 or 2 hours,

Thomas Petitnotice that, "Oh, these users this group of users have done three activities, three meditations, three workouts, three whatever, within 2 hours, and this group has not, and I'm only going to fire those ones and not the others." So, you could delay a little bit the event, still work on event and do it. Personally, I think all the sophisticated stuff happen at the revenue level, because you can be so much more precise about how you send it.

Thomas PetitMy other argument against the the timing is that, and I'm going to join the sophisticated question back into the low-hanging fruit, is that I'm entirely convinced that whatever comes after 24-hour is is useless for the platform to optimize towards, which is a very hard ask, because a lot of apps, especially in gaming, need a full week of seeing how users come back to the app, what they do, do they convert later, do they actually start with a …

Thomas Petit… free trials the same case, because then you've got 3 days I had the question recently, like somebody was like, "Oh, if I reduce my free trial from 7 days to 3 days, it's going to be much easier for the platform to see this data after the third day." And I was like, "No, anyway, if it's not the first day, in my opinion" It's not entirely useless, it's not 100% useless, but in my opinion, you need to find something that happens on the first day.

Thomas PetitAnd that makes that you might prevent the the the event from being shot in the moment it happens, but you want to send it in the first hours. You wait a few hours and then you send it, and then that's it, that's what you've got. So, one of the low-hanging fruit here is don't optimize for your 7-day or 14-day, whatever, is optimized something for for day one. And the advanced stuff is move it to revenue, so you can tweak it further and further and further, and then you're going to edit on the go and it's going to be

Thomas Petitand and you add a new plan and you can easily add, "Okay, I've got a new type of plan, or I've got a promo, and I'm going to edit the value very close to what I think hacks," and that can include also like, for example, you could detect that refunds have a particular pattern, that some people who are more likely to refund, they've done this and this and that, and then users who've done this and this and that, you would assign a slightly different …