GTM Sauce

The Fabulous · B2C · health and wellness apps

Have every team map its own path from no AI to full AI use

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What they did

Modeled on an internal Zapier document: a matrix with each organizational function as a row and levels of AI implementation as columns, from unacceptable/no implementation to full transformation. Not a top-down mandate: each team fills in what full transformation and unacceptable non-adoption look like for its function, then plans a roadmap between them and the resources needed. Opting out is not allowed. Started by agreeing company principles for AI with the founders.
Stage
established subscription app company

In their words

The Post-Attribution Playbook for Growth — Eric Seufert, Mobile Dev Memo

Play from 3:37

Eric Seufert… We make health and wellness apps. They're all subscription, right? So, I've got a a genuine reason to be here on the Sub Club today. And so I'm leading this effort at at Fabulous and what I did was like, I just worked with the founders and I was like, "Okay, let's let's start with, what are our what are our principles around AI, the use of AI within the company? Like let's just define what we want to actually achieve with with AI, right?"

3:37

Eric SeufertSo, this company Zapier, they released this document that they were using internally, which broke each organizational function down into like a line item on this matrix and then going across the columns were like the the levels of implementation of AI from like unacceptable or like no implementation to like the full embrace of AI, right? And they just sort of described what each team should do to sort of cascade across these columns. And so, we did the same thing, right? This isn't like a top-down mandate,

4:05

Eric Seufertright? We presented this to the teams and we said, "Right, fill it in. You tell me what is the sort of complete, sort of transformation of your organizational function through AI, and you tell me what is like an unacceptable sort of non-implementation of AI. And then we'll just sort of plan out a roadmap to get from no implementation to the complete transformative implementation,

4:34

Eric Seufertand then we'll decide what resources are needed." Right? And so the teams themselves get to decide how they define that roadmap and pursue that roadmap. But, there is no option to not do that. That's how I would start. Essentially, how do we absorb this into the culture of the company and make sure that every single functional team feels enabled, right, to do to do this. And and they also feel sort of like that they have the agency to define what …

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Tags: ai-adoption, operating-model