Kill ads the same or next day once they clearly aren't winners

Eric Seufert… hit 150 Day ROAS at Day 7 with very low spend, probably not going to be able to grow this. And so it's back to the drawing board with whatever I'm adjusting. That's the way I think is the right way to approach this, especially like in a launch phase. If you're just talking about like launch flighting new campaigns, really what you're talking about is the performance of the creative. And it's a question of like, well, when to kill a creative?

Eric SeufertAs soon as it's obviously not a winner. And that's oftentimes very quickly, like same day, it could be next day. This is getting no delivery? Not a winner. Maybe it could perform at the average or whatever, but it's not going to grow my ad spend, so it's a loser, and I kill it. The way I approach creative testing is really just I'm trying to identify losers as quickly as possible. The winners take time to prove out, but the losers are pretty quick to prove out.

David BarnardYeah, great answer. Next up, "What's one opportunity for growth you think most companies in the app industry are missing right now? Either because it's too early, too messy, or doesn't fit into standard user acquisition playbooks."