Tell subscribers what their benefits are and how to use them

David BarnardYeah, nice. So you've already talked a bit about retention in the context of that long-term value being your north star, but what are some of the tactics and other ways that you think about retaining users over time and incentivizing that retention?

Ora LevitYeah, so we look a lot into what type of value and benefits we provide that members retain better after using. For example, if members are more likely to hear back from recruiters, they're more likely to retain. And so we try to provide more value props to address that. We say that articulating the value also helps if we do a better job at telling you what benefits we have and how to use them. Those type of messaging changes alone would improve retention because our members are better informed and how to use the product. And so that has been a driver. And then we provide economic benefits to individuals who are looking to stay with us for the long term.

Ora LevitSo for example, if you want to take an annual plan with Premium, you will get a significant discount towards that and that's also a great economic opportunity for you. We've been testing in dual plans that allow you to take a plan for you and a family, friend, partner, spouse, colleague, et cetera and then we also provide 20% discount for you taking two plans. And so we see that those type of offers have also better retention, whether because …