Ping owners when their dog hasn't been walked in a day

Eric Crowley… we've thought about for a while. And listen, once again, we didn't think of it. The founders have been building phenomenal businesses in the space before we thought of it. But if you think about... Once again, I think about long term TAMs, big waves that are impacting the world, and health and wellness is a big one and then treating our pets like our kids is another one. Those things are not changing and they're only going to accelerate.

Eric CrowleyI had a German shepherd for a while and had a Tractive collar on them. Just phenomenal product. It was one of those things where I would get the notice, "Hey, you haven't taken your dog for a walk for a day. Time to get up and go." That's awesome. They could see how active they were when they move into health, which is something you think it might like. Movement is really tied to health for pets, so you're going to be able to get pet insurance based on how many times you walked your dog, how active they are, if they're sleeping well at night. That is just going to be something that people are like, "Great. I spend $1,000 a month on my dog for food, for day classes," wherever you're sending your dog to, just whatever you spend your kid. Spending $100 a year for that is a no-brainer. I think that'll be a big one.

Eric CrowleyAnd then the screen time digital focus... I don't know. I keep waiting for this to become more popular, but humans are really bad at blocking out distractions, really bad. And when you're starting to compete against AI, you actually got to get better. I think to be creative, actually do high quality work, you can't have constant pings from the 30,000 apps on your phone. I think there's going to be stuff that's going to happen there. And then I …