Sell live classes, Zoom sessions and week-long intensives to your most engaged users

Ravi MehtaI think so. And then there's always the whales who are willing to spend more, and so it's good to cater to them. Games do a really good job with that. And I think there's also the brand signaling if you can have really premium products within your brand or within your product ecosystem that suggests that it's a premium place to be.

David BarnardYeah, we're actually talking about this at APG Growth Annual, and to your point Jacob, it is kind of beyond the typical playbook of a high growth margin software play, but for a lot of apps there are potential to do small things that don't scale for the people who are just willing to spend more or want those kind of different experiences. So at App Growth Annual, I was talking to a guy who has a meditation app and was struggling to grow and started offering classes and intensivess and week long things, and I think he followed up recently with me and said he's now almost doubled revenue. So the digital product is providing half the revenue now, and these in-person experiences Zoom calls and other things are providing the other half. And so when you have this base of users, and again for Tinder at the scale of Tinder, maybe it doesn't make sense, but this is one-on-one matching for

Jacob EitingThey want to give up a 10