Find TikTok creators through topic hashtags like #relationship and email them to post

Joseph Choi… concept. So, you got to you found this format that's like, you know, you hit 7 million views with that. And then after that, did you basically just go to creators? Cuz this was your proof of concept. It's like, "Oh, can we create a cool like new social experiment?" How that works? Like, did you get this format and then just spam this across all your creators and have them make variations on this specific video, or were there like other formats?

Roger ChenSo um, in a nutshell, yes. So, this video validated two things. Like the product UX itself is uh minimally interesting, and uh it's also already set in a very specific scenario, which is testing. So, it validated two things. Um I think that's when we really started like recruiting creators. Um and what we did was we tried to get creators from TikTok by searching like hashtags, like relationship, and um and then, you know, you go into those people, and then you see you try to find people like those creators, and then you just like email them and uh get them to start posting. And honestly, like this process took way, way longer than I thought. Uh not not the outreach part, but more like the getting getting uh the content to work part. That's actually when I reached out to you, and you know, asked you for help, [laughter] like with with, you know, like people to like help with like managing this these campaigns, because, oh, my god, it's so so much work. It's like um uh and and so like when you think about product, right, like that thing is it's logical to in a way. Like you know like this lead to that, and this didn't work so that didn't work. But with content, right, like it's really hard to predict these things. Like there are not like rules, there are not So, you just have to try everything. So, yeah, I think at at our height, we have like maybe like 50 creators, and then a lot of them stopped posting, but so it went down to maybe like 10, 20. But, yeah, we um And and we have like creators like outside of the US, too, like in Norway or something. And um yeah, so it's really just try, and try, and try, and and uh until like videos started popping off.

Joseph ChoiDo you remember any of the videos that like did really well besides your own one?