When free days end, say 'Your benefits have ended' and show how to rejoin

David BarnardAnd then I would imagine the paywall they land on after a free taste looks different and has different copy than a onboarding paywall. So does that paywall say, "Did you enjoy your three days? Extend it indefinitely." Or are there any kind of copy wins you've had there that kind of help remind people or reinforce that loss aversion, "You're going to lose this if you don't." How do you position that after the free taste?

Anmol TiwariYeah, usually after we ... We always let users know, I think it's like a home drawer that comes up. I think one of the things we just emphasize is that, "Your X benefits have ended." And then we usually always give two sets of options. One is either to continue or to basically kind of explore or resubscribe. And I think that the important thing there is that being super clear that it's ended. And two, we're drawing attention to the fact that you can easily rejoin.

David BarnardWhat about personalization? Are you doing any kind of user level personalization on these paywalls and offers and when to offer the free trials and things like that?