Bring your ad makers to live events and reuse the footage in ads and posts

Larissa MorimotoWe're a very AI-driven product, so it's always been important for us to have that human touch. And what we ended up doing is we rented out these huge LED screens so that people could walk in, they could experiment the PhotoRoom photo booth. So they would take pictures of themselves, they could edit their pictures, and then their images would get blown up on this huge screen. That ended up resulting in was a lot of user generated content.

Larissa MorimotoThat's my biggest tip for anybody trying to go offline, that you always have to factor in UGC or online distribution to maximize your chances of return, especially of ROI. And what ended up happening was that we had 15,000 people walk by this billboard, they were able to experience PhotoRoom, see pictures of other people on the screens. And it was such an amazing moment to not only connect with future users of PhotoRoom, but also to existing users. So we had people coming in from Manchester to try out the PhotoRoom photo booth. We had people walking by who walked up to us and said, "Really? AI can do this." And for us, that was so rewarding to be able to really have these interactions with people. So, yeah, in the end it was amazing.

David Barnard… So I imagine you had a small film crew or somebody with an iPhone going around taking video. Were there any particular wins from that? I mean, just such a powerful thing to... And it's not the standard UGC, just influencer with a selfie cam kind of thing. Where you have PhotoRoom blown up on a billboard, you have people really reacting excitedly, how did the assets from that perform and were there any kind of standouts from that experiment?

Larissa MorimotoSo we actually had over four million views on our collected UGC campaigns. So what we ended up doing is we brought our three ad creatives to the Outernet. And so they were also there with us on the day of the campaign and they recorded so much content that they were able to repurpose for ads and socials and even LinkedIn. I never would've thought that LinkedIn would be kind of a UGC first channel in the same way that TikTok is, but we threw some TikToks on LinkedIn and it went... I mean, it didn't go viral, but we got way more engaged with than we expected. But yeah, I think just having those four million impressions in addition to the 15,000 people that we were able to interact with was such a win. And it really showed us that, one...

Larissa MorimotoI mean, it kind of made us feel bigger than we actually were at the time because we had people commenting and even messaging us asking about how the campaign went, that it was so rewarding for everybody involved. One of our biggest wins, I would say, was getting coverage on Campaign Magazine, which was one of the biggest publications for anybody doing offline campaigns. They have 250,000 monthly visitors. So I think that was such, such a …